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Sourcing Insights
A fulfillment transparency and analytics platform for omnichannel retail that explains sourcing decisions, tracks store-level performance, and provides actionable insights to reduce costs, speed up deliveries, and enhance stakeholder visibility—while ensuring a seamless customer experience.
Problem Statement
In omni-channel retail, customers expect fast, reliable, and transparent delivery. Our company offers multiple fulfillment methods:
Buy Online, Pick Up In-Store (BOPIS)
Home Delivery (parcel for small items, truck for heavy items)
Same-Day Delivery
However, business stakeholders often lacked visibility into why specific sourcing decisions were made. For example:
“Why was this order fulfilled from a store 40 miles away when a nearby store had inventory?”
“How can we evaluate which stores are performing best in fulfilling orders?”
This lack of transparency increased fulfillment costs, slowed deliveries, and made store-level performance hard to track.
Possible Solution
Build a dashboard where business teams can easily search by order ID or store to understand sourcing decisions, fulfillment costs, delivery times, and performance metrics.
Figma, Illustrator, Photoshop, Surveys, Interviews, A/B Testing
15 Months
A team of 3 designers involved in the entire design process, including user research, wireframing, and usability testing.
Design Thinking process
Research
User Interview
Competitive analysis
Define
User personas
Empathy map
Ideate
Brain storming
Sketch
Site Map
Wireframe
Prototype
Low fidelity design
High fidelity design
UI kit
Final prototyping
Usability testing
Feedbacks
Case study
Target Audience
Store Managers
E-commerce Operations
Transportation Manager
Network Optimiser
User Research
Pain Points
SiteMap
Key Considerations:
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The main functionality will be search which is kept in the first place. It should be user-friendly and intuitive.
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Users can search by store id or store type and in both ways they can analyze the performance in reason insights.
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Compare inventory between the selected solution store and the considered store to get a proper view of sourcing decisions.
User Flow
Low-Fidelity Wireframes
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